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Blockchain basics - Proof of Work

 

Blockchain basics - Proof of Work

In this article, we are going to talk about one of the most important blockchain technologies or components, Proof-of-Work. Proof of work is the revolutionary component of blockchain that prevents double-spending.

What is double-spend?

To understand what problem Proof of Work solves, one must first understand what the actual problem is.

Double spend is an illegal action on the blockchain, where one Bitcoin is spent more than once.

In a physical world, Bob gives Alice a picture. Since Bob gave the picture to Alice, he does not own the picture anymore. Bob cannot give the same picture to John as Alice owns it now. 

In a digital world, Bob sends an email with the picture to Alice. Bob still owns the picture on his computer and he can send the same picture to John. This way, he sent the image twice and can continue doing this indefinitely.

This was a big issue with digital currency in the past. How to prevent sending the same digital currency twice? And how to prevent someone from simply just copy-pasting his virtual coins indefinitely. Proof of Work solved this.

What is proof of work double spend

What is Proof of Work?

Proof of Work or PoW, in short, is a method of confirming transactions on the blockchain also called mining. 

Blockchain is a distributed ledger (database) of past blocks. Blockchain is distributed over the globe by nodes that enable decentralization. One of the node functionality is adding new blocks to the blockchain, these nodes are called miners. Only nodes who are willing to spend computational resources are able to add new blocks to the blockchain.


With PoW, miners are solving mathematical, one-way functions. Multiple miners simultaneously compete against each other. Whoever solves the function first, gets a financial reward and his solution is broadcasted to all the other nodes.
How proof of work actually works?

With SHA256, one can get Y from X, but cannot get X back from Y. This is called a one-way function and is often used in cryptography. Bitcoin wallet address, for example, is an output of a private key, which is hashed into a SHA256 output.

Example of SHA256 hashed word “NiceHash”:
D22df564d771ed4e6785029de215e9f9e2affe9bbe37bacc8544c32f0a162ba3

Word NiceHash acts as a private key and the output is a public key. It would be practically impossible to reverse the function and find out what it means without the private key or input data.

Note that Sha256 can be used with an infinite amount of data, it can be even used with images. 

Try it yourself:

If a miner has some input data, he will get a long random string, which cannot be reversed. But blockchain uses another string called a nonce (number only used once). By using a nonce, a miner can manipulate the SHA256 output to guess the desired output.

Blockchain network will for example set a desired output to start with 6 zeroes, for example: 000000c49ede7f965ba8e7e6419d6efb0afc99e7ecd10095b286310ca55a6355

The miner will literally guess the nonce until the block hash output will start with 000000. This is what miners do, they combine block transactions as a data input then guess the nonce, until the SHA256 output starts with 000000.

Input random data in the form below and try to find a hash that starts with four zeroes (0000) by guessing the nonce:

Or simply press MINE to find the correct nonce automatically.

Note that this is a simplified version. A miner must also include previous block hash output in the data input alongside the transaction data. Also, with increasing difficulty, the number of zeroes increases, which makes guessing the correct nonce less likely to occur, therefore it is more difficult to guess the correct output hash. It is easier to find output with one zero (0) than with four zeroes (0000).

Monetize Your Videos

 




As restrictions in YouTube’s content policy become more stringent, many content creators are switching to Rumble to publish their videos. But is Rumble the next big thing, or just a passing fad?

Here’s what you need to know about Rumble:

What is Rumble?

Basically, it is comparable to YouTube with fewer restrictions and a simpler algorithm.

Rumble, launched in 2013, contains viral videos that are commonly seen on YouTube and other social networking sites, but it has looser restrictions on what constitutes a violation of its video policy. Because of this, it has become a haven for controversial political figures who have had their YouTube videos taken down for questioning the results of the presidential election.

Many conservative creators have also been shadowbanned by traditional social media outlets. Because Rumble gives content creators an unfiltered connection with viewers, shadow banning is not a concern.

Remember how conservatives were flocking to Parler (before its shutdown in January) from Twitter after censorship concerns? In a similar way, Rumble is attracting disenchanted conservatives from YouTube.

Who’s on Rumble?

Current Rumble users include politicians as well as commentators and celebrities from the right. One of the most popular conservative commentators on Rumble is Dan Bongino, who has 1.35M subscribers on the platform, compared to approximately 774k on his Youtube channel.

One of the greatest boosts for the platform came on June 28th, 2021, as former President Donald Trump joined, and he now boasts over 700k subscribers. The former president and his team use the platform for everything from live streaming his rallies, posting video ads, and providing news clips of President Trump.

Another large get for Rumble came when Senator Rand Paul joined the platform in August of 2021 after a video he posted calling for the end of lockdowns and mask mandates went viral and got him suspended from YouTube.

Other popular Republicans include Congressman Jim Jordan, who has 274k subscribers. Many right-leaning news outlets are also on Rumble including The Daily CallerOne America News Network, and Newsmax.

While Rumble may be becoming more popular among conservatives, most mainstream news outlets and politicians have yet to join the platform.

Why Are Conservatives Flocking to Rumble?

Some conservatives are hesitant to use social media outlets like Twitter, Facebook, and YouTube because they believe the content is filtered to meet guidelines and that popular conservative creators are shadowbanned.

Rumble didn’t start out as a “conservative” social video site. But self-declared “free-speech platforms” like Rumble are poised to take advantage of that demographic’s shift away from traditional social media.

More people also want to consume unfiltered content from creators directly, and Rumble’s user numbers reflect that. At the beginning of November 2020, Rumble had 80 million users, and 72% of their referrals came from Parler.

According to the founder of Rumble, Chris Pavlovski, Rumble has continued to grow 10% every month and is seeing 30 million monthly users, up from 800,000 in August of the previous year.

As calls for increased content moderation intensify, big tech censorship shows no signs of slowing down in the future. Will demand for an unmoderated platform like Rumble continue to surge? Or will it face the same fate as Parler if it gets out of control? Only time will tell.

How Can You Monetize Content on Rumble?

Rumble also gives its creators more options to monetize content than YouTube. Rumble’s CEO, Chris Pavlovski, says:

Rumble was built on the belief that all video content creators should be given equal opportunity to freely express themselves and reach a broad audience across the globe, all while maximizing their revenue.

Rumble’s first monetization option is through an ad revenue split. While YouTube only shares 10-15% of ad revenue with users, Rumble shares up to 60% of ad revenue with its users.

Other options include giving creators the opportunity to give up the rights to their content in exchange for a lump sum of money and profit-sharing through Rumble’s other partners.

Rumble also has a simpler video recommendation algorithm than YouTube. YouTube recommends videos for users based primarily on previously watched videos while Rumble displays videos solely in chronological order from creators that a user follows, allowing users to select what content they want to consume without influence.

A brand seeking to reach a right-leaning audience may be wise to use Rumble as a component of their omnichannel marketing strategy because of its new popularity among conservatives.

But don’t put all of your resources into one platform. We always recommend a diversified omnichannel strategy. Learn more about how IMGE uses omnichannel marketing here.


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